Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Campaign Automation: Adding Custom Quality to Your Campaign
VDoIT understands the sensitivity of running a pre-sales nurture campaign, welcome series, reorder or replenishment campaign, or reengagement effort—automation is a way to engage customers more effectively and efficiently.
VDoIT provides automation to set up multi-track workflows using email, direct mail, social, mobile and telesales. Keep track of your customers’ behaviors and steps, and know what keeps them engaged.
VDoIT leverages those behaviors to react to steps taken as well as anticipate future actions. As you automate your marketing and email campaigns, spend less time managing manual tasks—and more time strategizing.
Lead & Contact Scoring: Automating Scoring and Sales Lead Qualification
VDoIT uses scoring functionality to monitor engagement levels, location in the buying cycle and readiness to buy and then deliver highly relevant content accordingly. By collecting information about buyer demographics, preferences and behaviors and using that data to inform customer-specific campaigns, you can ensure that each contact receives the right content throughout every step in the customer journey.
VDoIT gives marketers a clear understanding of their site visitors’ interests and preferences. These tracked actions (including page visits, downloads, video views, demo requests, blog comments and more) can be leveraged for scoring, segmentation and delivering related content. Marketers can even take advantage of this powerful insight even before the visitor has opted in. Once an email address is captured, this anonymous behavior can be connected to the contact record, ensuring that even the very first interaction is incredibly personal and highly relevant.
Multichannel Messaging: Integrated Marketing Communications & Delivery
In today’s clutter, it’s even tougher to get through all the channels in order reach your customers and prospects. But VDoIT makes it easier for you to connect. From email, SMS, social media, RSS, landing pages and more—our platform ensures that all customer touch points are integrated to convey a consistent and personalized experience. VDoIT supplies the critical components needed to create a successful multichannel marketing campaign and delivery strategy that connects strongly with your customers.
VDoIT provides an integrated view and an easy way to interlink several different technologies, our powerful solution can be smoothly integrated with other best-of-breed enterprise applications with multichannel marketing efforts to a whole new level of sophistication and success.
VDoIT has exerts to do integration of CRM, Web analytics, e-commerce and other marketing technology providers such as Salesforce.com, Microsoft Dynamics CRM, Adobe and Magneto. VDoIT provides additional insight into their marketing funnel and the ability to communicate across multiple channels and create more effective, targeted and automated digital marketing campaigns.